25 percent of iPad owners say it's their first Apple device

25 percent of iPad owners say it's their first Apple device TheiPad hasn't already just taken over as being big seller and profit driver for Apple over witheringiPod sales, it might be donrrrt major point of entry for customers towards Apple ecosystem, a new paper says.

The NPD Group today released the of Nexus 4 Silicone Case the company's Apple Ecosystem Study, which polled approximately 3,000 people from the U.S. during February. A single its main findings was that any particular one in four iPad owners stated it was their first Apple device.

"Historically, the ipod and iphone was the introductory Apple device for consumers, with 82 % of owners saying it had been their first Apple product," Nexus 4 Leather Case NPD said in an exceedingly case for nexus 4 release. "This, however, is beginning to change as first-time Apple buyers gravitate toward other product lines."

That "introductory Apple device" reference was in the past dubbed "the halo effect," a condition once did call a bump in sales of Apple's other products -- though mainly Macs -- when buyers would find amongst Apple's iPods.

Since the iPhone and iPad, however, iPod sales have been on a decline, with buyers picking more phones ortablets. The iPad has even done the opposite to a halo effect, and led to cannibalization nexus 4 bumper case through the Mac, which Apple has countered by nevertheless those iPad sales can have visited PCs instead.

"While over 70 % of long-standing Apple owners began their relationship from the brand by way of the iPod, the dpi declines to merely 57 percent one of those particular entering the Apple franchise back a couple of years," NPD said. "Newcomers into the brand increasingly seek out the iPhone or iPad as his or her first Apple device, which combined are the reason for one-third of first-time Apple purchases since 2010."

Other findings inside the study echo those via CNBC study posted recently for the several Apple products used in U.S. households. Including, NPD mentioned that a household with Apple products will probably own 2.4 Apple devices an average. But that 58 percent of homes that may have a Mac in addition have a PC.